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Bachelor of Mass Media(BMM) course Details

By admin | Last Updated Dec, 2021

Bachelor of Mass Media(BMM)

Bachelor of Mass Media(BMM) Admission Process, Career Scope and Job Prospects

Bachelor of Mass Media(BMM) is a 3-year long bachelor program dedicated to Mass communication and journalism. It is distributed in six semesters and covers all the core subjects related to communication like newspaper, television, radio, and the internet too. It basically trains students and equips them with the necessary information to research, analyze, and represent the various type of information in different types of media platforms.

While the first two years provide students with theoretical and practical knowledge, the final year introduces them to the real world. They need to take part in internships and on-job training. Students need to choose their specialization in the second year but it depends solely on the institute.

The BMM course is introduced to instill a creative and impactful approach towards journalism and mass communication in India. BMM promises a bright career ahead in the field of media and journalism as there are many successful individuals in this particular field.

Bachelor of Mass Media Highlights

Name Bachelor of Mass Media Course Level Undergraduate Duration 3 years Type Degree Minimum qualification 10+2 with 45% aggregate Admission Process Merit-based / university level entrance exam Average Fees INR 20,000 – 90,000 Starting Salary INR 1,50.000 TO 3,00,000 Job opportunities News editor, anchor, news reporter, writer, correspondent BMM Eligibility Criteria

  • All the candidates must have completed their 12th in any stream from a recognized university.
  • A minimum aggregate of 45% is required in the 12th standard to enroll in BMM program.
  • Candidates, age must be at least 17 years old.

Bachelor of Mass Media(BMM)Admission Process

Different colleges throughout the country have different criteria for enrolling students into their programs. Although two most famous methods of enrolling students in the BMM program are – Merit-based and Entrance Exam based. Although these exams are not All India-based and are only conducted by a few colleges. Many colleges offer admissions on a merit basis only.

The process of merit-based admissions is simple and candidates just have to undergo a personal interview. They will be given admissions on the basis of their past academic qualification and their performance in the interview.

Although the entrance exams are only university-based, there are some colleges and they only grant admissions if you pass these exams. They consist of General Knowledge, English, communication skills, reasoning, data interpretation, economics. After that, students have to go through a personal interview and a group discussion session. Candidates who pass all the rounds get admission.

BMM Fees structure

Surprisingly, pursuing a journalism or media communication course isn’t very expensive. If you are pursuing BMM, it would cost you anywhere from around INR 20,000 to INR 90,000 per annum. The fees also depend on the type of institution, whether it’s a government college or a private one. Private colleges are generally much more expensive than government colleges.

Bachelor of Mass Media Syllabus

Bachelor of Mass Media imparts extensive media and journalism-related knowledge to students in various aspects. First-year introduces students to the basic subjects and then goes on to teach them the core subjects of their specialization.

BMM First Year Syllabus

1st Semester                     2nd Semester
Effective Communication Skills –1 Effective Communication Skills –2
Fundamentals of Mass MediaPolitical Concepts and Indian Political System
Introduction to ComputersPrinciples of Management
20th Century World HistoryIntroduction to Psychology
Introduction to SociologyIntroduction to Literature in English/Marathi/Hindi/Sanskrit/ Gujarati/ German/Sindhi
EconomicsTransition Skills
3rd Semester                                4th Semester
Introduction to AdvertisingMass Media Research
Introduction to JournalismOrganizational Behavior
Introduction to Public RelationsUnderstanding Cinema and its basics
Introduction to Media StudiesRadio & Television
Consumer BehaviorAdvanced Computers
Creative WritingPrint Production & Photography

In semester 5th and Semester 6th, you have to choose elective subjects from the options – journalism and advertising journalism.

Semester 5th

Journalism                                  Advertising
Feature & OpinionAdvertising in Contemporary Society
Journalism & Public OpinionCopywriting
Indian Regional JournalismAdvertising Design
Niche & MagazineConsumer Behavior
Media Planning and Buying
Brand Building

Semester 6th

Journalism                                  Advertising
Press Laws & EthicsAdvertising & Marketing Research
Broadcast JournalismLegal Environment & Advt. Ethics
Niche Journalism – IIFinancial Management for Marketing & Advertising
Internet & Issue in Global MediaAgency Management
News Media ManagementThe Principles & Practice of Direct Market
Contemporary IssuesContemporary Issues

Bachelor of Mass Media Average Salary

The average salary of BMM graduates can reach up to INR 2 LPA to INR 7.5 LPA. But you have to be experienced for that. The average salary of freshly graduated BMM individuals could range between INR 2 LPA to INR 2.5 LPA. But if you are carrying an experience of more than 5 years, you could easily get a salary of around INR 6 to 8 LPA. Accomplishments and experience would always help you get more and more salary throughout your career.

Bachelor of Mass Media Career Scope and Job Prospects

BMM graduates get very vivid and various types of job opportunities. They get placed in top media houses, publishing houses, advertisement consultants, news channels, PR firms, etc. Not only their jobs are high paying, but they are also very satisfying as well. With some certain skills, there are many opportunities to work abroad too. BMM graduates can work in these below-mentioned profiles for a decent salary.

  • Editor
  • Journalist
  • Anchor
  • Reporter
  • Columnist
  • Journalist
  • Photojournalist
  • Content Writer
  • Proofreader
  • Correspondent

The best part of pursuing BMM is the flexibility to work in various industries. There are many high paying areas of employment for skilled mass communication graduates and some of them are:

  • Radio Channels
  • News Channels
  • Newspapers Agencies
  • Mass communication companies
  • OTT companies & other internet-based companies
  • Online Content writing firms
  • Web media

To gain even higher momentum in this respective field, students tend to pursue higher education in the field of mass communication. There are many postgraduate courses that will definitely help boost your career, like:

  • Masters in Mass Media
  • Masters in Mass Communication
  • Masters in Journalism
  • Post Grad Diploma in Journalism
  • Post Grad Diploma in Mass Media
  • Post Grad Diploma in Mass Communication
  • MBA or PGDM
  • LLB

Mass communication students have the opportunity to pursue law and management courses along with their higher studies in Mass communication. Given it is such an intriguing and dynamic field, more and more students are opting for BMM courses these days. It offers a bright future and the opportunity to work in engaging fields and big organizations.